Primetime Chocolate

The good news — CNN’s The Profit was coming to Zoe’s Chocolates in Waynesboro, PA, to help the family chocolate makers reboot a successful enterprise that had hit some rough spots. The possible bad news — the family and the business would be on TV and the web for all the world to see.  Hagerstown Magazine wanted to run a story about the results shortly after airing, and the chocolatiers didn’t want to say too much until after they saw the show, so the interviews and writing had to be fit into a tight time window. Spoiler alert – Zoe’s came out great, as their chocolate always does.