Marketing – Retirement Community

Quincy Village, PA, was one of the first to realize that healthy older people were looking for active, comfortable living in a beautiful setting. They wanted to let people know their community offered all that and the security of knowing they would be cared for, no matter what happened as they aged.  I wrote their sales brochure to appeal to people over 55 who were thinking about making perhaps their last move.

I also wrote and produced a marketing video that featured residents talking about why Quincy was a great place.  Interviewing people for the video gave me a good background for working with the sales team to develop print material that would resonate with their target audience.