Development – The Emotional Appeal

In developing their annual appeal for donations, the Quincy United Methodist Home wanted to reach local churches and civic groups in their Franklin County, PA, region. I suggested they highlight the close-knit community feelings in the small towns and rural areas where their target audience lived.

I developed the theme and wrote the copy.  Though the client was working with a modest budget, wonderful photographs by a local professional I recommended gave the brochure the look and feel we were aiming for.